LG Evo G3 4K OLED Smart TV vs Samsung S90C

Are you stuck choosing between the LG Evo G3 4K OLED and the Samsung S90C OLED? You are not alone. These two TVs have dominated the premium OLED conversation since their 2023 launch. Both deliver jaw dropping picture quality, deep blacks, and stunning contrast. But they take very different paths to get there.

The LG G3 uses Micro Lens Array (MLA) WOLED technology. The Samsung S90C uses QD OLED (Quantum Dot OLED) panels. Each approach has clear advantages and trade offs. One gets brighter. The other produces more vivid colors. One costs more. The other offers better value.

This head to head comparison will break down picture quality, gaming features, design, smart TV platforms, sound, and price. By the end, you will know exactly which TV fits your needs and budget. Let’s dive in.

Key Takeaways

• The LG G3 delivers higher peak brightness thanks to its MLA technology, reaching around 800 nits in full screen HDR content. The Samsung S90C reaches about 550 nits in similar tests. This makes the G3 a stronger pick for bright rooms.
• The Samsung S90C produces more saturated and vivid colors due to its QD OLED panel. Reds, greens, and blues pop with extra intensity. This gives it a slight edge for HDR movie viewing and color critical content.
• Both TVs support 4K at 120Hz with VRR and ALLM for gaming. The Samsung S90C adds native 4K at 144Hz support (except on the 83 inch model), giving it a small advantage for PC gamers.
• The LG G3 supports Dolby Vision and Dolby Atmos. The Samsung S90C supports HDR10+ but lacks Dolby Vision. Your preferred HDR format may influence your choice.
• The Samsung S90C is priced lower than the LG G3 at every screen size. If value matters most, the S90C offers premium OLED quality at a more approachable price point.
• The LG G3 has better motion processing and upscaling through its a9 AI Processor Gen6. It handles low resolution content and fast sports action more smoothly than the S90C.

LG Evo G3 4K OLED Smart TV Overview

Last update on 2026-08-28 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!

The LG Evo G3 is LG’s flagship gallery series OLED TV from 2023. It features the a9 AI Processor Gen6 and Micro Lens Array (MLA) technology. MLA uses tiny lenses on the OLED panel to direct more light toward the viewer. This results in a brightness boost of up to 70% compared to standard OLED panels.

The G3 comes in 55 inch, 65 inch, 77 inch, and 83 inch sizes. It runs on webOS 23 and includes LG’s Magic Remote with point and click navigation. The panel delivers 4K resolution at 3840 x 2160 pixels with a 120Hz refresh rate.

This TV was built as a wall mount gallery display. It sits nearly flush against the wall with an ultra slim profile of about 1 inch. LG also includes a slim wall mount bracket in the box.

Pros:

• Exceptional HDR brightness with MLA technology
• Dolby Vision and Dolby Atmos support
• Superior motion handling and AI upscaling
• Ultra slim gallery design with included wall mount
• Wide viewing angles with minimal color shift

Cons:

• Higher price tag compared to competitors
• No stand included in the box (wall mount only)
• Does not support 4K at 144Hz
• Built in speakers are average for the price

Samsung S90C 4K QD OLED Smart TV Overview

Last update on 2026-08-28 / Affiliate links / Images from Amazon Product Advertising API Some of the links on this website are affiliate links, which means that at no additional cost to you, I earn a commission if you click through and make a purchase. I only recommend products and services that I believe will add value to my readers. Thank you for your support!

The Samsung S90C is Samsung’s mid range QD OLED offering from 2023. It uses a Quantum Dot OLED panel that combines the deep blacks of OLED with the vivid color output of quantum dots. The result is a wide color gamut that covers nearly 100% of the DCI P3 color space.

The S90C comes in 55 inch, 65 inch, 77 inch, and 83 inch sizes. It runs on Samsung’s Tizen OS and supports Bixby and Alexa voice assistants. The TV features a Neural Quantum Processor with 4K upscaling.

Samsung designed the S90C with a LaserSlim profile. It measures just over 1 inch at its thinnest point. The TV ships with a standard pedestal stand and supports VESA wall mounting.

Pros:

• Stunning QD OLED color vibrancy and saturation
• Supports 4K at 144Hz for PC gaming
• HDR10+ and HLG support
• Lower price point than the LG G3
• Included stand in the box

Cons:

• No Dolby Vision support
• Lower peak brightness than the LG G3
• Tizen OS has more ads in the interface
• Slightly weaker upscaling for low resolution content

Picture Quality Comparison

Picture quality is the biggest factor for most TV buyers. Both TVs produce perfect blacks and infinite contrast ratios because they use OLED technology. Every pixel turns on and off independently. Dark scenes look stunning on both.

The LG G3 wins on brightness. Its MLA panel pushes HDR highlights further. Sunlit scenes, specular highlights, and bright explosions look more impactful. The S90C still gets bright enough for most content. But it cannot match the G3 in a side by side test.

The Samsung S90C wins on color volume. QD OLED technology produces richer reds, deeper greens, and more intense blues. Colors stay saturated even at high brightness levels. The G3’s WOLED panel is excellent, but it uses a white sub pixel that slightly dilutes color purity at peak brightness.

Both TVs handle HDR content beautifully. Your preference may depend on whether you value brighter highlights or more vivid colors.

Gaming Performance

Both the LG G3 and Samsung S90C are excellent gaming TVs. They support HDMI 2.1 on all four ports. This means 4K at 120Hz, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), and eARC.

The Samsung S90C has one clear advantage. It supports 4K at 144Hz on its 55, 65, and 77 inch models. This matters for PC gamers who want the extra frame headroom. The LG G3 caps at 4K at 120Hz.

Input lag is low on both TVs. The S90C measures around 9.3 ms in game mode. The LG G3 comes in at about 9.5 ms. Both numbers are excellent. You will not feel a difference in fast paced games.

The LG G3 supports NVIDIA G Sync and AMD FreeSync Premium. The S90C supports AMD FreeSync Premium Pro. Both handle variable frame rates smoothly with minimal tearing or stuttering.

HDR Format Support

HDR format support is a key difference between these two TVs. The LG G3 supports Dolby Vision, Dolby Vision IQ, HDR10, and HLG. Dolby Vision is the most popular premium HDR format. It is used by Netflix, Disney+, Apple TV+, and many 4K Blu ray discs.

The Samsung S90C supports HDR10, HDR10+, and HLG. Samsung does not include Dolby Vision on any of its TVs. HDR10+ is Samsung’s preferred dynamic HDR format. It offers scene by scene optimization similar to Dolby Vision.

If your content library leans toward Dolby Vision, the LG G3 is the safer choice. If you watch a lot of Amazon Prime Video or Samsung TV Plus, HDR10+ works well on the S90C.

Both TVs handle standard HDR10 content without issues. Most streaming content defaults to HDR10, so both perform admirably for everyday use.

Smart TV Platform and Interface

The LG G3 runs webOS 23. It offers a clean home screen with a bottom launcher bar. You can customize your app row and access settings quickly. LG includes the Magic Remote, which works like a pointer. You wave it at the screen and click. It also has built in microphones for voice control through Alexa or Google Assistant.

The Samsung S90C runs Tizen OS. Samsung’s interface is feature rich. It includes the Samsung Gaming Hub for cloud gaming services like Xbox Game Pass and GeForce Now. Tizen also offers a free ad supported TV section called Samsung TV Plus.

One common complaint about Tizen is the presence of ads on the home screen. LG’s webOS also shows some ads, but they are less prominent. Both platforms support all major streaming apps. This includes Netflix, YouTube, Disney+, HBO Max, and Apple TV.

Design and Build Quality

The LG G3 has a gallery style design. It mounts flush against the wall. The panel is extremely thin at about 0.87 inches. LG includes a slim wall mount bracket in the box. This TV was designed to look like a framed piece of art. It does not include a stand. You must buy one separately if you plan to place it on a table.

The Samsung S90C has a more traditional design. It comes with a center pedestal stand in the box. The panel is thin, but the lower section has a slight bulge for internal components. It supports VESA wall mounting for a clean look.

Both TVs have slim bezels that minimize distractions. The LG G3 has a more premium look overall. The Samsung S90C is more practical for buyers who want a ready to use out of the box experience with a stand included.

Audio Quality

Neither TV will replace a good soundbar or home theater system. But their built in speakers differ in approach.

The LG G3 has a 40W 4.2 channel speaker system with Dolby Atmos decoding. It uses a WOW Orchestra feature that syncs with compatible LG soundbars. The built in sound is decent for a flat panel TV. Dialogue clarity is good, and there is some bass presence.

The Samsung S90C has a 40W 2.1 channel speaker system with Object Tracking Sound Lite (OTS Lite). OTS Lite uses the TV’s speakers to move sound to match on screen action. Samsung’s Q Symphony feature lets the TV speakers work with a Samsung soundbar simultaneously.

Both TVs benefit greatly from an external sound system. If you plan to use built in speakers only, the LG G3 offers a slightly wider soundstage with its 4.2 channel configuration.

Viewing Angles

OLED TVs generally have excellent viewing angles. Both the LG G3 and Samsung S90C maintain picture quality from off center positions. Colors stay accurate and contrast holds up well at wide angles.

The Samsung S90C has a slight edge here. QD OLED panels maintain color saturation better at extreme angles compared to WOLED panels. If you have a wide seating arrangement, the S90C delivers a more consistent experience for everyone in the room.

The LG G3 is still very good at wide angles. The difference is small and most viewers will not notice it in typical living room setups. Both TVs are far superior to any LED or QLED TV at off axis viewing.

Burn In Risk and Panel Longevity

Burn in is a concern with any OLED TV. Both LG and Samsung include protective features to reduce this risk.

The LG G3 uses pixel refresher cycles, screen shift, and logo luminance adjustment. LG’s WOLED panels have a long track record. The company has manufactured OLED panels for over a decade. Most users report no burn in issues with normal viewing habits.

The Samsung S90C uses QD OLED technology from Samsung Display. QD OLED panels include similar burn in prevention measures. Samsung also offers pixel shift and screen dimming for static content. Early reports suggest QD OLED panels handle burn in well.

Both TVs carry standard manufacturer warranties. Neither company covers burn in under warranty. For most users with varied content habits, burn in should not be a significant worry on either TV.

Price and Value

Price is where the Samsung S90C shines. The 65 inch S90C typically costs $500 to $800 less than the 65 inch LG G3. This gap exists at every screen size. The S90C offers outstanding OLED performance at a lower cost.

The LG G3 commands a premium. You pay more for MLA brightness, Dolby Vision support, and superior processing. The gallery design and included wall mount also add value for buyers who want a premium installation.

If you have a flexible budget and want the absolute best picture, the LG G3 delivers. If you want amazing OLED quality and plan to put the savings toward a soundbar or gaming console, the Samsung S90C is the smarter buy.

Both TVs offer excellent value compared to the top tier Sony A95L or Samsung S95C at their respective price points.

Who Should Buy the LG G3?

The LG G3 is the right choice for buyers who want maximum brightness from an OLED TV. It serves people who watch content in bright rooms during the day. The MLA technology makes a real difference in well lit spaces.

Movie fans who rely on Dolby Vision content from Netflix, Apple TV+, and 4K Blu rays will also prefer the G3. Its superior processing engine handles upscaling and motion better than the S90C.

If you plan to wall mount your TV, the G3 is a natural fit. Its gallery design and included bracket make installation seamless. The flush mount look is hard to beat.

Who Should Buy the Samsung S90C?

The Samsung S90C is ideal for buyers who want premium OLED quality at a lower price. It delivers incredible color vibrancy that rivals or beats TVs costing much more. The QD OLED panel produces some of the most vivid images available.

PC gamers should strongly consider the S90C. Its 4K at 144Hz support gives you extra performance headroom. The low input lag and FreeSync Premium Pro support make it a top gaming display.

If you prefer a TV that works right out of the box with a stand, the S90C is more convenient. You do not need to buy extra accessories to set it up on a media console.

Final Verdict: LG G3 vs Samsung S90C

Both the LG Evo G3 and Samsung S90C are outstanding OLED TVs. The LG G3 wins on brightness, HDR performance, Dolby Vision support, and processing power. The Samsung S90C wins on color vibrancy, 144Hz gaming support, price, and out of the box convenience.

Your best choice depends on your priorities. Choose the LG G3 if brightness and Dolby Vision matter most. Choose the Samsung S90C if color saturation and value are your top concerns. Either way, you are getting one of the best TVs available.

Frequently Asked Questions

Is the LG G3 brighter than the Samsung S90C?

Yes. The LG G3 reaches higher peak brightness levels in both SDR and HDR content. Its MLA technology pushes full screen HDR brightness to around 800 nits. The Samsung S90C reaches about 550 nits in similar measurements. This makes the G3 better for bright room viewing.

Does the Samsung S90C support Dolby Vision?

No. Samsung does not include Dolby Vision on any of its TVs. The S90C supports HDR10, HDR10+, and HLG. If Dolby Vision content is important to you, the LG G3 is the better option.

Which TV is better for gaming?

Both TVs are excellent for gaming. The Samsung S90C has a slight edge because it supports 4K at 144Hz on most screen sizes. It also has very low input lag at about 9.3 ms. The LG G3 supports 4K at 120Hz and has comparable input lag. Console gamers will be happy with either TV.

Does the LG G3 come with a stand?

No. The LG G3 ships with a slim wall mount bracket only. You must purchase a separate stand if you want to place it on furniture. The Samsung S90C includes a center pedestal stand in the box.

Are these TVs still worth buying in 2026?

Both TVs remain strong performers. Newer models like the LG G4 and Samsung S90D have launched since. But the G3 and S90C still offer excellent picture quality. They are often available at significant discounts now, making them great value picks for OLED buyers.

Which TV has better sound quality?

The LG G3 has a 40W 4.2 channel speaker system. The Samsung S90C has a 40W 2.1 channel system. The G3 produces a slightly wider soundstage. Both TVs benefit from adding an external soundbar or home theater system for the best audio experience.